The sWO team establishes and implements successful sports event partnerships between companies and global sports brands such as MotoGP™, Scuderia AlphaTauri, Aston Martin Red Bull Racing and AS Roma and their events. Meanwhile, sWO is proud to manage prominent third-party clients, such as Formula 1® for the Bond In Motion exhibition.

sWO is passionate about uniting the spheres of sport and business by designing and implementing events with sports teams or leagues for companies and developing our own authoritative sporting events. Whether team or individual sport, national or international, club or event, sport is full of passion, excitement, power and emotion – we ensure that a successful sporting event combines the emotions of sport with your brand. Our goal is to create ROI-based event realisations from a B2B and B2C perspective.

We are trusted advisors and implementers, providing tailor-made solutions for our clients across the sports event universe. In addition, sW Operations provides world-class hospitality services with a proven track record in football, Formula 1®, MotoGP™, tennis and skiing, offering a warm, yet professional personal touch of our sWO Hospitality team.

eSports is experiencing tremendous growth in terms of viewership, audience interest and advertising spend; it is a powerful event marketing channel that should be part of your omnichannel marketing strategy. To stay ahead of the curve and accompany our clients on this innovative journey, sWO has worked for the Drone Champions League (DCL), for example, which represents a symbiosis of analogue and eSports. This reflects our constant striving for innovation and improvement.

Our future will be both in the analogue world of live sporting events and in the digital world of eSports events. In the end, we will find a way to combine the two.